Fitbit Counts on Women as Device Buyers Just Not Board Members
Male-only leadership at technology companies has long been a focus of critique — Facebook Inc. and Twitter Inc. both drew flak for the same reason. For Fitbit, though, the disparity is made more glaring by the fact that market research indicates over two thirds of its customers are women.
“It’s interesting the company has done so well with female customers so far,” said Kaylan Tildsley, a partner at Triton Research LLC. “We shall see if they can perpetuate this boys club as a public company.”Read full article at bloomberg.com